Selling Your Home? Here's why You should Seriously Consider Staging

Why Stage Your Home for Sale?

Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. We see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach. Professional stagers are paid to bring out the best in your home. Don’t take it personally.

Top Four Reasons to Stage Your Home

Top four reasons to stage your home

Let your home speak to buyers

Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they trumpet our likes, our dislikes and our beliefs. They showcase our stuff — all that stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way.

Buyers tend to label the homes they see, as do agents. So, you can either be the ‘house with the beautiful arched doorways’ or a  bunch of office furniture where the dining room should be, in which case you will be far better served by eliminating distractions.

De-cluttering as an Option

The primary goal of staging is not to transform your home into the eighth wonder of the world. For most of us, this simply isn’t realistic. Rather, the best stagers will work with what you have, rearranging and reallocating all of your belongings, in order to present the property in its best light. Sometimes this means reallocating some of those belongings to the garage.